Qoulomb

Case Studies - SEO

A new brand identity increased the quarterly revenue of Career Conne’xon by 2X!

Company Overview

Career Conne’xon is a human resource recruitment & sourcing firm. With a global clientele, Career Conne’xon has established itself as the market leader in Asian Region. Started way back in 2008, they have a team of experienced professionals. Before the pre-covid era, things were stable for Career Conne’xon but there were symptoms of growth curve going down. 

Humans have made the world so advanced that today some bots work better than their creators. Still, humans are the reason behind those bots. This makes me, you, and each human on this planet, the most valuable resource. This case study will take you through a journey of transformation for one of the biggest HR Firms based in India into a dynamic and future-ready organization.

Problem Statement

Many of the prospects did not convert after coming to website, checking company profile, or other elements. This started happening more & more as the covid began to disrupt this Industry. The Senior team of the firm realized a need for the change & COVID struck at the same time. 

Things were at a halt along with revenue squeezing itself. That’s a scary situation for any firm but this is an established one in the market.

So, they decided to rebrand themselves and align to the shifting demand of the industry. They found Qoulomb through the reference of our super happy previous client.

Challenges

One Decade is a long time. 

10 Years with one branding style and then bringing a change is a courageous step. But, the senior team decided to go for it and we were ready to not let them slip from the top position.

Definitely, reaching out to existing clientele and telling them about rebranding was a tough step. Adding to it, the new message could not be entirely different from the existing brand message & purpose. With these challenges and constraints, let’s find out what happens next.

The WHY of Rebranding - Career Conne’xon

GAP has been an iconic fashion clothing brand in the USA since the 1970s. During the economic crisis of 2008, they felt the drop in sales heavily. This inspired the rebranding strategy of GAP and they invested more than $100 million on the logo itself.

Within 6 Days, they took a U-turn and implemented the previous iconic branding everywhere. The fans, followers, experts, and everyone backlashed their step and the brand got hurt even more.

The reasons were abruptness in the decision of changing branding.

Because of this, we invested quite a time in inquiring about the reasons behind the rebranding. From the senior management to new members, we conducted interviews to know their understanding of the brand and its values. 

There was a mix of answers we received. We have listed down a few of them here

There were a couple of other statements but not aligned with the brand mission at that point in time. Our experience with brands tells us that newcomers are the weakest to define the brand but here, it was surprising. Newcomers impressed us heavily with their clarity of the brand’s vision.

Because that’s what the company is famous for –

There were a couple of other statements but not aligned with the brand mission at that point in time. Our experience with brands tells us that newcomers are the weakest to define the brand but here, it was surprising. Newcomers impressed us heavily with their clarity of the brand’s vision.

Because that’s what the company is famous for –

There were a couple of other statements but not aligned with the brand mission at that point in time. Our experience with brands tells us that newcomers are the weakest to define the brand but here, it was surprising. Newcomers impressed us heavily with their clarity of the brand’s vision.

Because that’s what the company is famous for –

Right talent, Right time, Right place.

OR if I exaggerate it more,

Perfect talent, Perfect time, Perfect place.

And, this is the core concept which we chased down for new brand messaging. Performing some competitor’s research helped us understand the value Career Conne’xon is providing to clients. It was like a double guarantee for clients regarding their talent and skills.

Brand Message

Career Conne’xon brings the right talent at right time for the right place with its double-powered system. Our double-powered system is comprised of next-gen tech & a decade of experience with sourcing best talent.

With this core message, we strategically focused on the identity elements to resonate with this branding. We started working on finalizing the color palette, shapes, elements to produce a logo that speaks for itself.

At the core was – double powered system and the right talent, right time & right place message.

Here are the final versions of the logo.

LOGO

Focused on the core message, the layering shows double powered system. The open-end shape towards the right shows the future-ready approach. Career Conne’xon has offices in 6 Asian countries. The benzene-shaped logo signifies the presence of these offices with 2 open corners also representing offices like closed corners. So, every element places define the brand in one and another way. The logo was loved by everyone in the team when we presented it with a simple explanation and relevance to the new brand message.

Colors

Oranngy Red

#FD4A36

Haiti (Bluish Purple)

#201630

The selection of colors was not easy. After building the business for a decade, it’s never a good choice to play with visual identity unless strategically needed. Therefore, these colors were taken from the previous branding with minor changes. Blue & Purple created the ‘Haiti’ color which represents trust & grandeur. Orangy red color was to represent the new flowing energy in the brand for future endeavors.

Company Profile

Rebranding a trustable & established company is risky and rewarding at the same time. In the whole process, you have to be careful with the fact that customers liked the previous identity, colors, communication methods & style. Therefore, there are certain constraints while crafting the new identity. Considering this in mind, we also developed a new company profile deck to bring in the energy.

Again, the structure for the company profile was derived from the questions we created.

The purpose of any company profile is to inform the reader about

The answers to these questions become the guideline document for copywriting and design purpose. In creating a company deck, you clearly need to be precise about what to put and what not.

It’s very similar to your website but with very compact space. So, we just started creating content for the slides and designing them.

The purpose was totally on clarity and relevancy of images. It was found that target audience scans these profiles more than they read them. Hence, high quality images with clear reflection of meaning was aim.

Let’s see how we achieved that.

So, these were some snapshots of the company profile.

The whole re-branding process was amazing and it brought up an exciting new phase for Career Connexon.

At Qoulomb, we absolutely love getting projects like that. If you are the one, let’s start with a conversation about the same.

Here, book a call now with our Branding Bold aka Vivek Mishra.

More about Paradise

Paradise spa & massage center was located in Dubai, UAE. With the increasing demand for services in that area, it was an obvious option to open wellness centers. Gopal Khemka – Founder of Paradise Spa, found us through Linkedin and stated the requirements of getting a brand new business up and running.

"I got 4X leads from the Website after Qoulomb redesigned it"

Video Testimonial 

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increase in traffic from new users across the globe
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keywords ranked in Top 20 rankings in SERP of Google
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Years in Industry
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Projects Completed
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Awards Won

Why Maven Cluster was not growing at the expected rate?

The PROBLEM

Comprehensively understanding Maven Cluster reflected insights into their digital presence. Being an IT company with a successful and holistic portfolio, Maven Cluster as a Brand has a lesser value. The Online presence audit by Qoulomb revealed key areas where the company was missing certain impactful elements. With no content marketing strategy and little to negligible traffic on the website, Maven Cluster had no established medium of boosting brand credibility and building a good online presence.

Core Objective behind Rebrand & SEO Plan

 

The company wanted to enhance the brand value in the national as well as international market. Increasing brand awareness through online platforms and boosting organic traffic to the website were the key objectives.

So, Here's the Answer to your HOW?
The Process Begins!

Qoulomb poured life into Maven Cluster SEO Metrics with highly creative, engaging, and full of valuable content. The multi-channel approach included extensive link building, content marketing, and SEO Optimization according to target keywords. With continuous efforts, the website started receiving significant traffic from the targeted audience within a month.

Success RoadMap

How we did it?

Qoulomb poured life into Maven Cluster SEO Metrics with highly creative, engaging, and full of valuable content. The multi-channel approach included extensive link building, content marketing, and SEO Optimization according to target keywords. With continuous efforts, the website started receiving significant traffic from the targeted audience within a month.

So, What's the plan to tackle the problems?

Website renovation for better clarity

Research to understand the target audience

Keyword Planning and Keyword Research

Keyword Optimization and Prioritization

Sitemap Structure Creation of the Website

Internal Linking of Different pages and Blogs

From the current website, it was clear that it needed a complete renovation. For better CTA placements and giving it the look-n-feel of a brand, the website had to get designed again. They took care of the website themselves with a collaborative effort with the Team of Qoulomb and the Design team of Maven Cluster. Qoulomb worked on the content strategy part simultaneously.


Consistent Growth of Traffic over the period of time.

The research was the first step to find out the best keywords that Maven Cluster should be ranked for. With the use of the keyword research tool – Ahref, we discovered the list of tens of keywords for Maven Cluster. Being an IT Company, there were many opportunities to get most of these keyword ranks on the first page.

The research was the first step to find out the best keywords that Maven Cluster should be ranked for. With the use of the premium keyword research tool – Ahref, we discovered the list of tens of keywords for Maven Cluster. Being an IT Company, there were many opportunities to get most of these keyword ranks on the first page.

Most of the keywords were ranking beyond 200 making the pages very less visible for Google Searches.
Based on the services Maven Cluster provide as an IT Company, we planned out the sitemap with new pages dedicated to each service individually. With over 30 different technologies and 20 Industries, it was a massive task to plan and manage effectively.

But, How did you execute the planned strategy?
The EXECUTION!

A content marketing Web

Distribution across the platform

Directory submission and Backlinking

Catchy and Attractive Titles

On-Page SEO Optimization

Content Production at a large scale

Guest Blogging

– A content marketing Web

– Distribution across the platform
– Directory submission and Backlinking

– Catchy and Attractive Titles 

– On-Page SEO Optimization

– Content Production at a large scale

– Guest Blogging

Shawez Shaikh, Co-Founder Maven Cluster

“ Our website was not able to reflect our work, culture, and values. With Qoulomb, we wanted to grow our digital presence with a focus on ROI also. Our UI/UX team was stunned by the suggestions and research of Team Qoulomb. Their creativity and our expertise were perfect for design renovation.”
We started with content creation for the newly designed website. Based on our goals, we created content that can take users on a journey through the website from one page to another. Proper placement of CTA and actionable content helped us to get more clicks and increase the conversion ratio.  Simultaneously, our team worked on creating engaging and informative blogs for which the target audience was searching more and more.

After the first week of content production, we ran a quality check over content created and enhanced it for better results. Once, the content quality was as expected, we amplified the process of content creation. With a complete focus on Keyword density, proper internal linking, Readability score(Flesch-reading test score), engaging messages, and stats-based facts, the blogs were drafted for publishing.

More and More keywords started to rank as we kept working over Content Strategy.

Simultaneously, our SEO team conducted intensive research to find out the best directories and backlinking sources to increase the Domain Authority of the website from 3 to 21 (Over the period of 5 months). Once a blog was published, then the task of distributing it and getting it placed at directories was done.
It also included posting at various available sites with higher Domain Authority as Guest blogs.

Result

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Increase in total site conversions
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Increase in organic traffic
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Keywords ranked in Top 20
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Keywords placed in Rank 1-4
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Increase in Traffic on MoM basis
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Sites, Guest Blog was featured in

Shawez Shaikh, Co-Founder Maven Cluster

“ After just a month of working with Qoulomb, I started receiving messages from people about the brand. Hearing positive reviews was proof that we were on the right path. .”

Increase in the Domain Authority of the website

Starting from scratch takes time for results to show up. It took two weeks for us to gain a considerable amount of traffic from organic searches. With our ongoing optimization of SEO Strategy and Content, we were able to crack the code of Organic Traffic for Maven Cluster in just a month. Increasing backlinking on reputable sites and successful Guest blogging ensured that Domain Authority was always on rising.

Referring Domains with DA from 24-79

After 3 months, we had a good number of keywords ranking in the top positions and the results started to appear. Focusing on the service pages and conversion rate from those pages, we were able to increase the clicks by 86% in the first 3 months only.

After 6 months, many pages started to rank in the first page of Google.
From 6 months after we started, the continuous working over the blogs, Guest Blogging, adding new service pages, Maven Cluster started to rank on the first page for more than 10 Keywords. Growing conversions organically is the best marketing strategy for any business.

A content network created by Qoulomb was escalating the rankings of the website with traffic exponentially leveling up itself. The core of the complete content marketing strategy was – Creative and Engaging Content.

Shawez Shaikh, Co-Founder Maven Cluster

“ We are very much overwhelmed by the services and experience of working with Qoulomb. Not just the results but the content quality is top-notch. Getting regular publishing spaces in reputed sites is a great achievement for us. Thanks to the team of Qoulomb .”

The story doesn’t end here. We have collaborated with Maven Cluster for various projects for their clients and garnered results that have established them in the market for ever-growing Revenue.

Do you want to kick start your content marketing?

Let’s get in touch and discuss the skyrocketing plan.

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