Qoulomb

Case Studies - SEO

How Qoulomb created a website that generated 4X leads and boosted Paradise to become Market Leader?

Company Overview

Paradise Massage is a Dubai-based spa & wellness center in the heart of the country. But, in that heart, there are literally close to hundred other spa and wellness centers. It’s kind of a hub for spa, massage & wellness. Paradise Massage was just like another add-on before they met Qoulomb. Then, the whole story changed and we have here the whole story of branding, web design and development for spa and wellness center.

More about Paradise

Paradise spa & massage center was located in Dubai, UAE. With the increasing demand for services in that area, it was an obvious option to open wellness centers. Gopal Khemka – Founder of Paradise Spa, found us through Linkedin and stated the requirements of getting a brand new business up and running.

Starting in 2021, it was a highly competitive niche. People rushed towards the wellness center after COVID guidelines were relaxed a bit. So, we curiously started working on the problems Paradise was solving for people. Here are some of them listed! 

Serving people calmness, coolness, and peace of mind

Helping them leave the stressed world outside

Relaxing the sore muscles and bringing the energy of movement

Variety of massages for comfort, relaxation, healing, and energy

Mobile View of Website

Our target was to represent them through a web design and web copy which is also aligned to SEO guidelines. So, did we start working on the prototype directly?

Nope. Prototyping is like preparing a small product itself. And, before that, understanding of target audience, market positioning and brand values is quintessential.

What were the challenges in web design of spa & wellness brand ?

The PROBLEM

The biggest challenge was to bring ‘Unique brand style’ for Paradise Spa & Massage. In the ocean of other brands, building a new business and getting people to notice was important.

We discussed with Gopal his vision behind opening a new wellness center. Gopal said – “There are maybe 50 or 60 centers but none of them have a good customer service or follow-up service. With huge demand during this phase, most of the businesses keep focusing on new customers acquisition instead of retention. With Paradise, I want to breakthrough in the market with exceptional customer service and build a loyal customer base.’

This was inspiring for us to hear and resonate with the mission of Gopal. It gave us other goals to focus on along with creative and stunning web design for spa and wellness centers.

Strategy - Building a brand to be loved by every user
The Process Begins!

With all the insights and discussions of “Gopal and our team”, we started the very first step of a stellar web design & development strategy – Research which comprises of

Creating an Ideal buyer persona

Market Research

Competitor’s Audit

Audience segmentation

Creating Ideal buyer personas also helps us to realize the buyer’s journey. This reveals decision-making points in that journey.   Keeping this in mind, we can craft a web design for spa & wellness audience which caters to their needs. Ultimately, increasing the conversions for our client.

Web Design Process

Visual Sitemap of Paradise Spa Website

We started the sitemap creation for the website leading us to wireframing steps. Here is the division of the number of pages in the website in hierarchical order.

The outcomes of the research step always guide our way to the heart of customers. Out of so many competitors existing already in the market, only 2 of them had dedicated service pages for each service and literally no one focused on after customer service as Gopal stated.

Fixed section with CTAs

Whatsapp Chat Support All Time available

To focus more on simplifying the journey for customers, we decided to give plenty of options regarding contacting the service provider. They can call, WhatsApp, chat or submit any other inquiry through email. It also included instant whatsapp chat support. User can directly chat within the website itself.

The other goals from the site were part of the standard process we follow for each website development project.

 

Check the complete Web Design for Home Page below! 


Web Copy Process

Oh! This part is always lovely and exciting. Did you ever notice how much of your life is driven by content? Let me tell you –  100% of life.

What you hear, What you see, What you read & Whatever you imagine, it’s all content.

That is why Content is driving the world right now and you see influencers, brands, and market giants investing huge on content.

Based on Keyword Strategy & Brand message, our team started creating multiple copies for the home page. We got it tested with some local set of audience and recorded their feedback. This feedback brought more clarity and direction, finally producing a magnificent and conversion-focused copy. Our copy was focused on

Benefits for the users

Showing how their pain points are getting a solution

Social Proof in form of testimonials to build more trust and authority

Readability Score > 70

Storytelling style and conversational tone

One-liners that can stick to mind and never leave.

At Qoulomb, we are disrupting the web copy space with our highly intriguing and engaging style of writing. We know that a human is going to read it. So, why don’t talk to them? If they are scanning, just put un-scrollable one-liners which can hit them in the heart. That’s our motto when it comes to web copy. We don’t let visitors go elsewhere than your inquiry form.

Results - Beyond Expectations

As I said, earlier, the results were amazing. The number of leads Gopal Khemka and his team got was never seen in that area. Paradise was getting 500% more people converted than the second-best website of that area. As a result, we got referred and worked on 5 more projects in 3 months for spa and massage centers in Dubai.

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More Conversions
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Customer Retention
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Star Rating and Highly Satisfied Customers

Here is Gopal telling you calmly about how we did all the work and got him running his business better than his peers.

"I got 4X leads from the Website after Qoulomb redesigned it"

Video Testimonial 

That’s not it. We are just loving our journeys with different brands, unique story and a magical finish to these projects. Dive deep into some more stories here and if you think, we can build together something not less than  incredible, ping us here.

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increase in total site conversions in six months
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increase in traffic from new users across the globe
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keywords ranked in Top 20 rankings in SERP of Google
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Years in Industry
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Projects Completed
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Awards Won

Why Maven Cluster was not growing at the expected rate?

The PROBLEM

Comprehensively understanding Maven Cluster reflected insights into their digital presence. Being an IT company with a successful and holistic portfolio, Maven Cluster as a Brand has a lesser value. The Online presence audit by Qoulomb revealed key areas where the company was missing certain impactful elements. With no content marketing strategy and little to negligible traffic on the website, Maven Cluster had no established medium of boosting brand credibility and building a good online presence.

Core Objective behind Rebrand & SEO Plan

 

The company wanted to enhance the brand value in the national as well as international market. Increasing brand awareness through online platforms and boosting organic traffic to the website were the key objectives.

So, Here's the Answer to your HOW?
The Process Begins!

Qoulomb poured life into Maven Cluster SEO Metrics with highly creative, engaging, and full of valuable content. The multi-channel approach included extensive link building, content marketing, and SEO Optimization according to target keywords. With continuous efforts, the website started receiving significant traffic from the targeted audience within a month.

Success RoadMap

How we did it?

Qoulomb poured life into Maven Cluster SEO Metrics with highly creative, engaging, and full of valuable content. The multi-channel approach included extensive link building, content marketing, and SEO Optimization according to target keywords. With continuous efforts, the website started receiving significant traffic from the targeted audience within a month.

So, What's the plan to tackle the problems?

Website renovation for better clarity

Research to understand the target audience

Keyword Planning and Keyword Research

Keyword Optimization and Prioritization

Sitemap Structure Creation of the Website

Internal Linking of Different pages and Blogs

From the current website, it was clear that it needed a complete renovation. For better CTA placements and giving it the look-n-feel of a brand, the website had to get designed again. They took care of the website themselves with a collaborative effort with the Team of Qoulomb and the Design team of Maven Cluster. Qoulomb worked on the content strategy part simultaneously.


Consistent Growth of Traffic over the period of time.

The research was the first step to find out the best keywords that Maven Cluster should be ranked for. With the use of the keyword research tool – Ahref, we discovered the list of tens of keywords for Maven Cluster. Being an IT Company, there were many opportunities to get most of these keyword ranks on the first page.

The research was the first step to find out the best keywords that Maven Cluster should be ranked for. With the use of the premium keyword research tool – Ahref, we discovered the list of tens of keywords for Maven Cluster. Being an IT Company, there were many opportunities to get most of these keyword ranks on the first page.

Most of the keywords were ranking beyond 200 making the pages very less visible for Google Searches.
Based on the services Maven Cluster provide as an IT Company, we planned out the sitemap with new pages dedicated to each service individually. With over 30 different technologies and 20 Industries, it was a massive task to plan and manage effectively.

But, How did you execute the planned strategy?
The EXECUTION!

A content marketing Web

Distribution across the platform

Directory submission and Backlinking

Catchy and Attractive Titles

On-Page SEO Optimization

Content Production at a large scale

Guest Blogging

– A content marketing Web

– Distribution across the platform
– Directory submission and Backlinking

– Catchy and Attractive Titles 

– On-Page SEO Optimization

– Content Production at a large scale

– Guest Blogging

Shawez Shaikh, Co-Founder Maven Cluster

“ Our website was not able to reflect our work, culture, and values. With Qoulomb, we wanted to grow our digital presence with a focus on ROI also. Our UI/UX team was stunned by the suggestions and research of Team Qoulomb. Their creativity and our expertise were perfect for design renovation.”
We started with content creation for the newly designed website. Based on our goals, we created content that can take users on a journey through the website from one page to another. Proper placement of CTA and actionable content helped us to get more clicks and increase the conversion ratio.  Simultaneously, our team worked on creating engaging and informative blogs for which the target audience was searching more and more.

After the first week of content production, we ran a quality check over content created and enhanced it for better results. Once, the content quality was as expected, we amplified the process of content creation. With a complete focus on Keyword density, proper internal linking, Readability score(Flesch-reading test score), engaging messages, and stats-based facts, the blogs were drafted for publishing.

More and More keywords started to rank as we kept working over Content Strategy.

Simultaneously, our SEO team conducted intensive research to find out the best directories and backlinking sources to increase the Domain Authority of the website from 3 to 21 (Over the period of 5 months). Once a blog was published, then the task of distributing it and getting it placed at directories was done.
It also included posting at various available sites with higher Domain Authority as Guest blogs.

Result

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Increase in total site conversions
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Increase in organic traffic
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Keywords ranked in Top 20
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Keywords placed in Rank 1-4
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Increase in Traffic on MoM basis
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Sites, Guest Blog was featured in

Shawez Shaikh, Co-Founder Maven Cluster

“ After just a month of working with Qoulomb, I started receiving messages from people about the brand. Hearing positive reviews was proof that we were on the right path. .”

Increase in the Domain Authority of the website

Starting from scratch takes time for results to show up. It took two weeks for us to gain a considerable amount of traffic from organic searches. With our ongoing optimization of SEO Strategy and Content, we were able to crack the code of Organic Traffic for Maven Cluster in just a month. Increasing backlinking on reputable sites and successful Guest blogging ensured that Domain Authority was always on rising.

Referring Domains with DA from 24-79

After 3 months, we had a good number of keywords ranking in the top positions and the results started to appear. Focusing on the service pages and conversion rate from those pages, we were able to increase the clicks by 86% in the first 3 months only.

After 6 months, many pages started to rank in the first page of Google.
From 6 months after we started, the continuous working over the blogs, Guest Blogging, adding new service pages, Maven Cluster started to rank on the first page for more than 10 Keywords. Growing conversions organically is the best marketing strategy for any business.

A content network created by Qoulomb was escalating the rankings of the website with traffic exponentially leveling up itself. The core of the complete content marketing strategy was – Creative and Engaging Content.

Shawez Shaikh, Co-Founder Maven Cluster

“ We are very much overwhelmed by the services and experience of working with Qoulomb. Not just the results but the content quality is top-notch. Getting regular publishing spaces in reputed sites is a great achievement for us. Thanks to the team of Qoulomb .”

The story doesn’t end here. We have collaborated with Maven Cluster for various projects for their clients and garnered results that have established them in the market for ever-growing Revenue.

Do you want to kick start your content marketing?

Let’s get in touch and discuss the skyrocketing plan.

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